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Strategic Land

Strategic land promotion is the process of identifying land suitable for future development, securing planning permission, and promotion to a house builder. Our strong relationships with national house builders allow us to negotiate the best possible price for your land.

The goal is simple: to maximise your land’s value by expertly navigating the planning system. Whether greenfield or brownfield, we identify sites with genuine development potential and work with trusted partners to create a detailed development proposal—whether for residential, commercial, or mixed-use projects.

We manage every step, from conducting technical reports to steering the planning process and securing the necessary approvals. We focus only on sites with a realistic chance of success, recognising that the process can be both costly and time-consuming. Once planning permission is granted, we market the land strategically to attract the most competitive offers.

A close up of 3 people looking at planning documents and a floorplan.

Planning Gain

Planning gain works similarly to strategic land promotion, as obtaining planning permission can significantly increase a land’s value by enabling development.

When planning permission is granted, developers are typically required to make contributions to local authorities. These contributions help mitigate the impact of the development and may include affordable housing, community infrastructure, and other local improvements.

These obligations are negotiated with the local planning authority and form part of the overall process of responsibly managing the effects of new development.

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Joint Ventures

We are also happy to collaborate with companies or individuals to achieve a specific goal. It is a mutually beneficial way to share costs, risks and rewards and more importantly combine strengths and expertise that would be difficult to acquire individually.

Our Joint Ventures (JV) can take various forms, from simple contractual arrangements to newly formed companies, who may be struggling for finance, as they try to explore new markets. The venture is focused on a specific objective and both parties share the profits, losses and responsibilities.     

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Property Purchases

Fairbank Investments buy properties too. As a privately owned and funded company we will always consider purchasing a property outright.

We are interested in a wide range of properties, including land, buildings and sites, from terraced properties to multi million pound investments.

We treat every opportunity the same and if it makes sense, we have the ability to complete transactions, quickly and efficiently.

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Property Leases

Our diverse property portfolio includes office spaces, business parks, private homes, and care facilities. We prioritise properties that are fit for purpose, fully compliant with health and safety standards, and, where applicable, well-maintained communal areas.

We operate a variety of commercial leases, including Full Repairing and Insuring (FRI) agreements, and through proactive management and strong tenant relationships, we ensure our properties are well-run, reliable, and supportive environments for all occupants.

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Commercial / Residential

We invest in and purchase both residential and commercial property, helping clients make informed decisions.

At Fairbank Investments, we carefully evaluate each opportunity—whether residential or commercial—against specific criteria, including location, planning potential, market demand, and long-term value. This ensures every property we consider aligns with our strategic goals and has genuine growth potential.

We combine market insight, financial analysis, and hands-on experience to identify the best opportunities, whether for development, investment, or resale.

We’ve been asked a few questions over the years

Should you have any questions, we invite you to review our Frequently Asked Questions (FAQ) section, where you will find answers to some of the most commonly asked questions.

If your question is not addressed, please feel free to contact us directly for further assistance.

What happens if I want Fairbank to help me with planning permission?

After discussing the best solution for your site and you are happy with our proposals, we will enter into an option agreement with you. This is a legal document that covers both parties and will set out the terms of the partnership, along with forecasted timescales and our responsibilities to you. Once this document is signed, we will start the planning service.

What do you do as part of the planning process?

As part of the planning process, we will take care of everything, whilst keeping you updated at all times. At our cost we will carry out the necessary reports required to submit a planning application. These can include but are not limited to Topographical Surveys, Ground Investigation Reports, Biodiversity Surveys, Tree Survey & Impact Assessments and Transport Assessments. Once these reports have been gathered, working with our in-house planning consultant and Carter Jonas Planning Department, we will submit a planning application, on your behalf.

Would you take on my land?

We will consider everything that is brought to us. We believe that every piece of land or property should be assessed individually and no site is too small, however whilst we will look at everything, we won’t progress with everything. We will not tie your land up on an option if we believe it has little to no chance of success as this gives you the owner a false chance of hope. We do not operate like this. Bring your land to us and let’s discuss all the options.

Why should I choose Fairbank?

We are not the only company that does what we do, but we will be one of a few that sincerely have your best interests at heart. We will be open and honest with you at all times and we will endeavour to get the best price for your asset too, after all we work on a percentage split, so the more we sell your land for, the more we earn. It’s as simple as that and furthermore the cost of the planning permission and associated reports come out of our share, so there is no liability whatsoever. We also act quickly, as we do not have to answer to other Board Members or Shareholders and we do not land bank, tying up land for long periods of time, when there is no chance of success.